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We’ve been hard at work updating our media.  We know how important it is to communicate to customers in an easy-to-understand way.

That is why we reworked our brainshark presentation.

Check it out!

Hope you enjoy it and as always please let us know if you have any feedback.

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MEN are spending thousands of dollars to look like a million bucks. In Australia, men buy 10 times more grooming products than 20 years ago.

 


Market research organisation IBISWorld has predicted Australian men will spend $48.4 million on cosmetics during the 2009/10 financial year compared to $5 million in 1999/2000. They are also expected to spend $1.04 billion on having their hair done and day spa treatments.

In the early 1990s, 12 per cent of the hairdressing and beauty industry’s clientele were men, but now they make up 33 per cent, with that figure expected to increase to 38 per cent by 2014/15.

IBISWorld general manager Robert Bryant said increasing numbers of women in the workplace had encouraged many men to smarten up their appearance.

“In a male-dominated environment, there is little pressure for men to dress up to impress their colleagues, however as the number of women in the workplace increases, so too does the focus on fashion and overall presentation,” he said. Metrosexual celebrities like soccer star David Beckham, who has worn nail polish and a variety of hairstyles such as braids, have also had an influence, he said.

Elysian Hair and Day Spa owner Jack Paitaridis yesterday said men made up about 40 per cent of his Torrensville salon’s clientele and many favoured treatments such as facials and hot stone massages.

“Men want to look good and have an understanding of the benefits they get from the treatments in terms of their appearance and well being,” he said.

Elysian client Billy Neely, 30, said he spent between $100 and $150 on grooming per month because being well presented was essential for his work as a fitness coach at EFM Health Clubs Wayville.

“I have been having facials and massages every six to eight weeks for about a year,” he said. “It’s more socially acceptable now for men because we want to look after ourselves for the long term.”

{original source}

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Whiter Image products are now available on AveYou.com.

Avenue You, where it is always all about you! is a one stop beauty shop.  Created by Lisa Esposito and her brother Brian to bring the finest hair, nail, skin, and body care products to all of their online and in-store shoppers.  Lisa and Brian were able to create this new concept stemming from their father, Anthony Esposito’s, guidance and skills.

Anthony Esposito was an originator in the beauty industry starting Esposito Beauty Supply, which then turned into Salon Professional Services.  Salon Professional Services is the parent company to Beauty Plus and Avenue You.  Salon Professional Services wholesale division calls on over 5,000 salons, spas and beauty boutiques throughout the state of New Jersey.

The salon division is head up by Rudy F. Falco who has extensive background in sales, consulting, and purchasing.   All of Avenue You product lines are extensively tested to make sure they stand up to all of their claims.  Avenue You’s entire concept is being all about you, the customers.

Avenue You’s in-depth customer service and product knowledge allows them to offer the best possible service in the beauty industry.  Their stores are equipped with extensive staff and high inventory levels to always be able to serve their customers.  Avenue You Online at www.aveyou.com, which was developed and created by Brian J. Esposito takes all the same core concepts, however does everything possible to get an online shopper’s order to their doorstep as quickly as possible.

Check out our video on Ave You:

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With the recent Twitter spam regarding teeth whitening and an onslaught of scam offers, how does a customer know who the real players are and aren’t?  Whiter Image has worked hard to differentiate itself, and the company has succeeded in building a strong reputation.

Whiter Image is a proven leader in the $14 billion teeth whitening industry.  Having established relationships with the leaders in the spa and salon industry, Whiter Image takes care to work only with the best.  Whiter Image’s products can be found at The Wynn, Ritz Carlton, Trump, Planet Beach, Fred Segal, and other reputable spa and salon locations.

“We will never spam our customers or promise free products then charge.  Integrity and offering top products are the two most important qualities at Whiter Image.  It is important for our customers to be able to trust us, and we believe that relationship is built through honest marketing and an excellent product,” says Stephanie Sears, Marketing and Business Development.

WI TOGO Pen POP Display Rendering - White BackgroundWhen choosing a teeth whitening product it is important to do research.  Any teeth whitening company can make claims about the popularity of the product, but there should be written proof of this product success.  Whiter Image has been featured in New Beauty, US Weekly, SELF, Modern Salon, and NAILS just to name a few publications.  Whiter Image also collects testimonials, pictures, and videos from clients through proper channels ensuring the honesty of each statement.

Whiter Image is synonymous with quality and integrity, and the company welcomes any questions about content, claims, or feedback.  You may contact Whiter Image at feedback@whiterimage.com.

You can learn more about Whiter Image by checking out the new video: http://www.youtube.com/watch?v=kjbmsFxpl-4

Why Teeth Whitening:  Customers who frequent spas and salons are aesthetically driven customers looking for ways to improve their appearance.  Whiter Image recognizes this need and provides products that help them to achieve their goals.  The products our easy to cross-promote with existing product lines as well as future ones.  Whiter Image realizes that these needs exist, and the company is able to help make your product lines well-rounded by including teeth whitening products.

Teeth Whitening in the Beauty Industry:  The rapidly growing beauty market is the prime place for teeth whitening products.  It is about finding new ways to drive sales with products such as Whiter Image that compliment current products and services.  Teeth whitening products often result in repeat sales from customers as well as opportunities for new sales with their friends and family.

Whiter Image Products:  Whiter Image has been a leader in the teeth whitening industry for over two years.  With excellent name and product recognition, customers have seen the brand in magazines such as Shape and USWeekly, and they know it works.  Whiter Image carries three products: TOGO Pens, the Chic-Flic, and Premium Prefilled Trays for use with L.E.D. lights.  All three items provide customers with exceptional results quickly.  “At the end of the day, vanity has a continuity even in challenging times and the same person who is getting hair highlights or a French manicure is likely interested in white teeth. Why shouldn’t salons take that share of wallet as well versus letting the customer walk out the door and spend their teeth whitening dollars elsewhere?” says Brad Stevens, Founding Partner.

About Whiter Image
Whiter Image™ is proud to be a leader in the teeth whitening industry as a founding member of the Council for Cosmetic Teeth Whitening and an author of industry best practices as chosen by industry leaders.  Whiter Image recognizes the importance of offering advanced teeth whitening products comprised of innovation, ease of use, the highest quality ingredients, affordability, and unsurpassed customer support. http://www.whiterimage.com

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Atlanta, GA (October 19, 2009) – Whiter Image, a leader in the $14 billion teeth whitening industry, has expanded its international presence to now include South Africa.  The initiative will expand its international relationships and will involve strong growth within several industry sectors including spas, salons, dentists, retail chain groups, and independent whitening facilities.

The products debuted at the Professional Beauty Show in Johannesburg in late September 2009.  “[The response] has been very positive…every salon we have approached has come on board.  To make it easier for the salons to start, we have introduced a rental program for the lights.  This has been very well received,” says Tony who is the Managing Director of the new division.

The expansion into South Africa is an exciting step for Whiter Image.  With strong success in the United States and Canada along with several other countries in Europe and South America, this is the first step for the company in Africa.  Brad Stevens, one of Whiter Image’s Founding Partners said “We are very pleased with the business intelligence and strategy outlined by our new relationships in South Africa. The team has a strong record of success in related industries, but most importantly they have shown an extremely proactive approach towards capturing market share with diversification in mind.”

“What I did not realize was how popular and important the whitening pens would prove to be. Everyone that we have shown them to and has used them absolutely loves them. It is a great way to get a foot in the door with the salons. Once they have taken the Pen Starter Pack and you start showing them the potential and how much money they can make in their teeth whitening business, they eventually end up purchasing the light, stock and all the other promotional material that they need,” said Tony.

The success in South Africa comes even during one of the country’s worst economic periods in a long time.  Like the United States, South Africa is in the midst of a recession.  Whiter Image’s approach in South Africa has been one of perseverance and optimism.

“The economy is very tough at the moment. Most salons have really struggled to keep their heads above water. It has been one of the toughest winters ever. With summer now approaching and consumer confidence improving we expect to do great business in the months to come. Also next year South Africa hosts the 2010 Soccer World Cup so the salons should coin it with all the tourists coming to be pampered during their stay,” says Tony.

Gift Pack 02“We have also taken a lot of creative steps to uniquely merchandise the products as well including the use of an innovative, clear display bag that doubles as a wine carrier.  The pens specifically have an additional benefit of instantly wiping off the crimson film to have your brightest night after a dinner with your favorite Merlot,” Tony commented.

Whiter Image is excited about the success in South Africa.  The opportunities are growing each day, and the company is looking for new ways to continue growth in the country.  Whiter Image will also be showing at the Professional Beauty Show in Cape Town in March 2010, Durban in April 2010, and Johannesburg in August 2010.

About Whiter Image

Whiter Image is proud to be a leader in the teeth whitening industry offering some of the most innovative, effective, and beautifully packaged solutions in the market. The company primarily distributes whitening systems and retail products to premium accounts in the spa, salon, tanning and beauty markets both domestic and internationally. Whiter Image is a founding member of the Council for Cosmetic Teeth Whitening and a co-author of industry best practices with a reputation for outstanding results, affordability, and unsurpassed customer support. www.whiterimage.com

You can go to the press release on PRLog here.

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Coffee or wine? No matter what you fancy, enjoying these guilty pleasures doesn’t go unnoticed.

Stains – the trail left on your pearly white smile making it impossible to hide your secret indulgences. Well not anymore.
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